Is Beyonce’s new Lemonade album about Jay Z? Did he really cheat on her with Rachel Roy, Rihanna or Rita Ora? Will he release a response record to all the allegations by the end of the year?!
Liars and cheaters and gullible fans, oh my!
Since joining forces on “’03 Bonnie & Clyde,” Beyonce and Jay Z have seemingly controlled the discussions in the media regarding their relationship by playing on the tabloid fodder through their music. That business model has made them very rich and positioned them comfortably at the forefront of pop culture.
Yet, at which point does good business savvy morph into gross manipulation?
Lemonade has been declared a “black feminist political act” by Time, giving us a raw, honest look into her supposed personal life. Strangely, though, Beyonce has not actually explained the meaning of the project. Instead, she has cleverly left that open to interpretation, thus keeping her relationship with Jay Z a hot topic for conversation.
What has resulted is speculation regarding who is “Becky with the good hair” and Beyonce’s fans attacking anyone suspected of causing their “queen” poorly acted grief. Pray for Rachel Roy.
This isn’t a new strategy for Beyonce and Jay Z. They did it with “Ring the Alarm” off the B’Day album in 2006 when people wondered if Jay Z was having an affair with Rihanna. Luckily for the later, Twitter and Instagram had not yet given Beyonce’s “hive” direct access to her.
Building off the conversation and obviously eager to milk it for every dollar he can, Jay Z is now reportedly planning a response album to Lemonade and a collaboration with Beyonce in the coming months. The pattern is not difficult to spot, folks.
This episode of Trini Trent TV pitches several theories that explain the Beyonce/Jay Z business dynamic.