Justin Bieber follows the lead offering from his ‘Believe’ album, ‘Boyfriend’, with a new single entitled ‘Die In Your Arms’. Channeling the sound of the Motown era, the young star is bolstered by the productions of Darkchild and Travis Sayles on the mid-tempo love song.
Bieber will release his ‘Believe’ album on June 19th. The record will also include the Ludacris-assisted Dance/Pop song, ‘All Around the World’. Listen to ‘Die In Your Arms’ below:
Although Bieber is clearly singing through a cleverly placed veil of auto-tune, his voice still works on this track. The melody is quite catchy and the beat perfectly suits Top 40/Mainstream radio as well as Adult Contemporary.
It’s obvious that Bieber’s focus with ‘Believe’ is to broaden his fanbase. That is a very wise decision because most child stars’ careers fail to transcend as they get older as they only cater to young audiences who quickly replace them with the next youth craze.