Perhaps Monica should not have named her album ‘New Life’ because it is projected slow start will make the title a pun of several cruel jokes within the upcoming weeks. Really, the record may be a testament to the new era of her life but its sales simply reflect an artist past her prime.
‘New Life’ is predicted to sell 55K-65K copies by the end of the week. These numbers represent roughly a third of the 184K units that Monica’s previous album, ‘Still Standing’, sold during its opening frame in March 2010. To date, the latter LP has been certified gold by the RIAA.
Among the many promotional spots Monica secured for ‘New Life’ were ‘Good Morning America’, ‘Live! with Kelly’ and BET’s ‘106 & Park’. However, she has thus far been unable to garner public interest in the sleep aid or the project’s lead single, ‘It All Belongs to Me (Ft. Brandy)’.
Remember when I issued a warning about Monica targeting a very small niche market of R&B fans and that her sound was not appealing to large enough bracket to secure a hit? Well, there is nothing left to be said. Monica needs to return to the drawing board, experiment with her music and singing, and try something new or else…