Bad sales happen to good artists as Melanie Fiona will soon discover. The R&B singer has been doing her best to avoid the sophomore slump with her new album, ‘The MF Life’, but the record is on track for a catastrophic debut.
Released on March 20th via SRC/Universal Republic, ‘The MF Life’ is on track to sell between 23K to 27K by next week. In fact, Fiona would be incredibly lucky if the record ranks within the top 10 of the Billboard 200 as she faces strong competition from the ‘Hunger Games’ soundtrack, Odd Future and the recurring chart ruler, Adele.
Fiona’s debut album, ‘The Bridge’, peaked at #27 on the Billboard 200. To date, the record has sold less that 360K copies in the US, although she did earn a Grammy Award nomination in the 2010 for Best Female R&B Vocal Performance for her breakthrough single, ‘It Kills Me’.
This situation is simply a result of horrendous promotion. ‘The MF Life’ is a solid R&B record but Fiona was treated like the bastard child of her label and there was little work being done to push her project prior to its release.
Hopefully, Fiona keeps promoting ‘The MF Life’ throughout the year so that she could at least outsell ‘The Bridge’. If not then she could still hope for a Grammy nomination/win for the LP.